Project Overview
Magicast.ai is an AI-driven platform that converts written content into personalized, high-quality audio experiences, enabling users to generate customized podcasts on demand. The platform caters to busy professionals, content consumers, and accessibility-focused users who prefer listening over reading.
My Role
As the UX/UI Designer for Magicast.ai, my role was pivotal in crafting an intuitive and engaging user interface. By leveraging advanced AI technology, Magicast.ai enables users to create customized podcasts on demand, catering to their unique interests and preferences.
Pain Points
Complexity Reduction:
Simplified the process of transforming text into audio, making it accessible even to non-technical users.
Accessibility:
Designed features to support visually impaired users, ensuring the platform is inclusive and user-friendly.
Personalization:
Implemented intuitive controls allowing users to customize their podcast experiences based on individual interests.
Solution
Enhanced User Engagement:
The intuitive design led to increased user interaction and satisfaction.
Broadened Accessibility:
The platform became a valuable tool for visually impaired, converting written content into audio.
Positive Feedback:
Users appreciated the seamless experience and the ability to create personalized podcasts effortlessly.
Workflow
My design process for Magicast.ai followed a user-centered approach, ensuring a seamless and engaging experience for transforming written content into personalized audio.
1️⃣ Discovery & Research
🔹 Conducted user research to understand target audiences (busy professionals, accessibility-focused users, and content consumers).
🔹 Analyzed competitors and industry trends to identify gaps and opportunities for innovation.
🔹 Created user personas and journey maps to visualize pain points and needs.
2️⃣ Information Architecture & Wireframing
🔹 Defined the structure and flow of the platform, ensuring an intuitive experience.
🔹 Created low-fidelity wireframes to map out key screens and user interactions.
🔹 Collaborated with product managers to align design with business goals.
3️⃣ UI Design & Prototyping
🔹 Developed high-fidelity UI designs with a clean, modern aesthetic.
🔹 Focused on accessibility and personalization, ensuring seamless content conversion.
🔹 Designed interactive prototypes using tools like Figma and Adobe for stakeholder reviews.
4️⃣ Usability Testing & Iteration
🔹 Conducted A/B testing and user testing to validate design decisions.
🔹 Gathered feedback from real users to refine navigation, layout, and interactions.
🔹 Iterated on designs based on insights, improving overall usability and engagement.
5️⃣ Handoff & Collaboration with Developers
🔹 Created a design system with reusable components for consistent UI implementation.
🔹 Worked closely with developers to ensure a smooth handoff with detailed design specifications.
🔹 Provided ongoing support during development, refining UI based on feasibility and performance testing.
6️⃣ Post-Launch Improvements
🔹 Analyzed user behavior metrics to track engagement and identify areas for enhancement.
🔹 Conducted continuous UX audits to refine the experience based on real-world usage.
🔹 Implemented new features and design optimizations based on data-driven insights.
Casting Flow
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Persona
Sarah Mitchell
Marketing Manager at a Tech Company
Sarah is a busy marketing manager at a tech company in San Francisco who relies on audio content to stay informed while juggling a demanding schedule. She struggles to keep up with industry news and lengthy reports due to limited reading time, preferring to consume information while commuting or multitasking. However, she finds most text-to-audio solutions lacking in quality and personalization. Magicast.ai solves her pain points by instantly converting articles into engaging, high-quality audio, allowing her to listen on the go without missing important updates. With AI-powered recommendations and customizable voice options, Sarah enjoys a seamless, tailored listening experience, making Magicast.ai an essential tool in her daily routine. 🎙🚀
🛠 Needs & Pain Points:
❌ Limited Time to Read – Struggles to keep up with industry news and articles.
❌ Multi-Tasking Lifestyle – Prefers consuming content while commuting or exercising.
❌ Lack of Personalization – Wants content tailored to her specific interests.
❌ Audio Quality Matters – Prefers high-quality AI-generated voices over robotic narration.
🗣 Quote:
“Magicast.ai lets me turn my reading list into a personalized podcast. Now, I can stay informed without slowing down my day!”
Look & Feel
Typography + Colors
UI Kit + Assets
Kpi's
Key Performance Indicators
40%
35%
75%
KPI #1
Growth in Active Users
KPI #2
More Text-to-Audio Conversions
KPI #3
Increase in Subscription Renewal Rate
More users regularly converting text to audio.
Users converted more articles into audio.
Retained more paying customers.